Job Description
Job Description
Job Description
Description: About Us
4AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environment with a scrappy, mission-driven team focused on delivering excellent customer experiences and continuously improving how we operate.
Position Overview We’re seeking a data-savvy, hands-on Search Engine Marketing Marketing Senior Strategist to own and scale paid acquisition (Google, Bing, and other channels as appropriate). You’ll architect, execute, and optimize campaigns across Search, Shopping, PMax/AIMax, YouTube, and Display with a focus on efficient scale and rigorous testing. You’ll partner with Marketing, Merchandising, Product/Engineering, and Account Management/Sales, and manage a performance agency—while staying fully hands-on and tying customer and product insights and details to granular campaign management.
Key Responsibilities Build & Optimize Paid Media (Google-First)- Own end-to-end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency): Search, Shopping/PMax, YouTube, Display/Discovery.
- Manage Google Merchant Center and drive product feed optimization via third-party feed management tools.
- Ensure robust conversion tracking ( GA4, GTM, enhanced conversions, offline imports ) and accurate revenue/lead attribution, supported by internal and external analytics resources.
- Serve as the point of contact for external platform representatives and support resources
- Run continuous tests: ad copy/creative, assets, audiences, bidding, landing pages; pilot new campaign types and net-new platforms where justified.
- Stay informed on platform changes and performance marketing best practices.
Analytics, Measurement & Insights - Build and maintain dashboards (Looker Studio/Google Sheets) tracking scale and efficiency, tied to revenue and profitability.
- Design and analyze experiments (A/B, holdouts) and translate results into clear actions.
- Improve data leverage: cleaner conversion data and stronger audience strategies.
Cross-Functional Collaboration - Partner with Merch/Sales/Supplier teams on promos, seasonal pushes, new SKUs, etc.
- Collaborate with Product/Engineering/Data on full-funnel tests and technical improvements.
- Share regular performance readouts and next steps with stakeholders.
Requirements:
Qualifications Must-Have - 4-7 years of hands-on Google Ads management for e-commerce with meaningful budgets (e.g., $500k+/month ) and revenue accountability.
- Proven expertise in Shopping/PMax (feeds, attributes, diagnostics), Search (query control, negatives, etc.), YouTube (prospecting and in-funnel), and Display/Discovery .
- Strong measurement skills.
- Advanced Google Sheets skills (pivots, VLOOKUP/INDEX-MATCH, array formulas); able to turn messy data into decisions.
- Demonstrated ability to prioritize, context-switch, and meet quick deadlines.
- Excellent communicator and team player with a collaborative, “figure-it-out” mindset.
- Experience managing an agency or external partners while remaining hands-on.
- Willingness to roll up sleeves—from writing ad copy to fixing tags to bulk-editing feeds.
Nice-to-Have - Familiarity with SQL/BigQuery , Looker Studio/Tableau, or Python for deeper analysis.
- Experience with A/B testing tools.
- Knowledge of feed tools and schema/SEO basics.
- Experience with other ad channels (LinkedIn, Amazon, Meta, affiliates, Reddit, etc.)
- Background in B2B or promotional products.
- Familiarity with leading-edge AI to improve quality and efficiency.
What You’ll Love About Working Here - A collaborative culture where ideas, testing rigor, and attention to detail are valued.
- Direct ownership of high-impact growth levers with clear line of sight to revenue.
- Opportunity to shape paid strategy, measurement, and experimentation.
- Room to learn and develop within performance marketing at a growing company.
4AllPromos is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We welcome applications from individuals of all backgrounds and strive to create a supportive and inclusive environment for all employees.
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Job Tags
Seasonal work,